We are the Solution

We are the Solution

CUPE Ontario wanted to change the discourse around responses to the financial crisis. The solution, they wanted to tell their membership, was investing in working people, not bailing out financial institutions. This inspired the taglines “We are the solution” and “You are the solution,” which were accompanied by arrows pointing at conference delegates, making people the subject and not just the object of the message.

CUPE Ontario Convention — Bag
Bag
CUPE Ontario Convention — Placards
Placards
CUPE Ontario Convention — Staging
Staging

Designed while serving as Creative Director at The Public